Senior User Experience Researcher

​2019 - 2020

ExxonMobil via Aquent

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Conduct generative and evaluative research to understand users needs on digital work tools for unconventional development assets

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Methods: one-on-one interviews, card sorting, participant observation, A/B testing, usability testing, co-creation workshops

 

 

Independent Research Consultant

​2018 - 2019

 

Flying Journey Study

Conducted participant observation and informal interviews to understand airline workflows in Hong Kong, Seattle, Tokyo, London and Shanghai

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Substance Addiction Study

Conducted work shadowing on psychiatrists in clinical settings to understand their interactions with patients

 

 

Design Research Manager

​2015 - 2017

Workspace Futures. Steelcase, Inc.

 

Managed junior staff, and conducted research projects in China, Hong Kong and the U.S., identified research partners, facilitated design thinking workshops for clients, collaborated with internal stakeholders on strategies and projects

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Head of Ethnography Center of Excellence, Asia Pacific

​2012 - 2015

Ipsos

 

Set up the center of excellence in Hong Kong and Shanghai, operated as intrapreneurial team, responsible for pitching, hiring, budgeting, conducting end-to-end video ethnographic projects, delivering hands-on training to clients on fieldwork techniques

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Independent Research Consultant

​2010 - 2012

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In addition to consulting for private corporations, I worked as a camera operator and co-editor for multiple filming projects for non-profit organizations  and United Nations in Southeast Asia

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Director of Asia Operations​

2006 - 2010

Pacific Ethnography

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Managed and conducted multi-national ethnographic research projects from wide spectrum of industries, trained junior staff and vdideographers, and facilitated workshops for clients

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